Digital Marketing Experience 2018-06-06T16:39:30+00:00
Telmetrics Toronto

Telmetrics (Mississauga, Ontario)

Telmetrics is a SaaS marketing attribution platform that measures advertising phone call responses to help marketers optimize their ad spend and improve their ROI. As part of the leadership team, I manage Telmetrics’ marketing team to drive revenue growth by increasing customer acquisition and retention.

Key responsibilities:

  • Lead Generation: drive growth in marketing qualified leads from online and offline channels including social, organic search, paid search, display, native and tradeshows.
  • Conversion Rate Optimization: boost lead-to-opportunity-to-close conversions through website optimizations (design, call-to-actions, forms, landing pages, etc), marketing automation (lead nurturing) and sales helpers.
  • Market Research: Develop a deep understanding of customer motivations and frustrations to optimize marketing messaging, sales tools, client retention and product improvements.
  • Content Strategy: Build a solid content pipeline of articles, blog posts, interviews, infographics, videos, guides and white papers.
  • Branding: Ensure a consistent brand message across all internal and external channels. Advance Telmetrics’ brand and translate it into a compelling storyline and visual identity.
  • Analytics: Build a real-time dashboard to monitor KPIs and present monthly performance reports to the leadership team.
  • Sales enablement: Work closely with the business development team to continuously improve inbound lead quality, tackle client objections, improve sales tools and develop account based marketing campaigns.
  • Tradeshows: Lead tradeshow presence, drive booth traffic, capitalize on advertising opportunities and maximize brand impact.
  • Communications and PR: manage all internal and external communications including the public relations strategy to build Telmetrics’ brand reputation, thought leadership and trust. Serve as company spokesperson and point of contact for media engagements.
Medtronic Toronto

Medtronic (Brampton, Ontario)

Responsible for the development, implementation & management of digital marketing programs to drive inbound lead generation for the diabetes division in Canada.

Main responsibilities:

  • Build digital marketing campaigns and strategies to grow inbound sales leads.
  • Manage the full scope of the inbound marketing funnel to drive awareness, engagement, conversions and sales.
  • Manage all digital channels to drive qualified web traffic including online ads (search, display and social), retargeting, social media, e-mail marketing, blogger outreach and organic search (SEO).
  • Maintain & update the diabetes website and hire and supervise outside agencies and vendors.
  • Create a content strategy that’s pertinent to people living with diabetes.
  • Oversee the development of compelling email creative through the effective management of external design resources while ensuring alignment with overall corporate brand.
  • Optimize campaign performance through creative testing optimization; ensure that all programs have measurable response rates, conversion rates, positive ROI and track lead generation goals.
  • Manage and implement a marketing automation system for all email marketing initiatives based on customer insight & analytics.
  • Assist with the management of prospect lists and CRM integration.
  • Implement a real-time dashboard to track campaigns and lead generation activities and present monthly reports.
  • Review new technologies and keep the company at the forefront of developments in digital marketing.
Research On Investment

Research On Investment (Montreal, Canada)

Created and executed a metric-driven digital marketing strategy to generate acquisitions, qualified leads and drive sales.

Research On Investment is a global authority on corporate expansion and investment intelligence offering full-service consultation and lead generation to economic development agencies. Under the Gazelle.ai platform, ROI offers a SaaS platform for lead generation and investment prospecting.

Main responsibilities:

  • Inbound Lead Generation:
    Designed inbound lead generation programs to support revenue goals at targeted cost per lead and acquisition levels. Measured website performance and optimized landing page experience and visitor flow to improve conversions.
  • Online Advertising:
    Managed email marketing campaigns, display ads, search ads, social ads and re-marketing to meet awareness, engagement and acquisition targets. Wrote advertising copy and tested ad variations to optimize conversions.
  • Marketing Automation:
    Evaluated, chose and implemented a marketing automation solution. Designed automation flows and rules and implemented alerts and actions for the sales team.
  • Content Strategy:
    Designed and implemented a content strategy targeting different stages in the conversion funnel including the creation of infographics, white papers, articles, videos and webinars. Created editorial guidelines and calendar. Optimized content for conversions.
  • Measurement:
    Designed a real-time executive dashboard to measure digital KPI performance. Presented a monthly performance report to senior management including specific awareness, engagement and acquisition KPIs.
  • Branding:
    Managed and implemented the company’s re-branding process from hiring and supervising the branding agency to the design and production of all on-line and off-line collateral materials and sales tools.
  • Trade Shows and Events:
    Supported field marketing events with social media, SEM and email marketing blitz campaigns.
  • Management:
    Contracted and managed several ad agencies, digital agencies and marketing interns. Allocated and managed the digital marketing budget.

Research On Investment

BAM Strategy (Montreal, Canada)

BAM Strategy is a leading Canadian digital agency specializing in consumer package goods companies such as Saputo, Danone, and Procter & Gamble.

Main responsibilities:

  • Online Media and Search Marketing:
    • Created and deployed search and display campaigns
    • Gathered and prepared campaign elements (banners, tracking codes, pixels, etc)
    • Developed optimization strategies to improve performance of campaigns
    • Developed text ads in English and French
    • Engaged with partner firms (e.g. Google, Bing and other display, video and programmatic vendors)
    • Monitored campaign performance
    • Identified tools to facilitate optimization measures
  • SEO:
    • Performed complete SEO audits including on-page and off-page elements
    • Prepared SEO recommendations to improve rankings
    • Implemented on-page improvements with the technical department
  • Reporting:
    • Performed web traffic analysis with Google Analytics
    • Prepared weekly and monthly reports for clients with recommendations
  • Client Acquisition and Support:
    • Provided support for clients for all marketing services and participate in client meetings
    • Assisted with creation of client proposals, pitches and estimates
    • Participated in the development of best practice guidelines for related service offers
  • Innovation:
    • Proposed innovative service offerings within the realm of media and search
    • Proposed innovative optimization strategies for client campaigns

Lassonde Industries

Lassonde Industries (Rougemont, Canada)

Lassonde is the largest juice producer in Canada (beyond Pepsi or Coca-Cola) and commercializes leading brands like Oasis, Allen’s and Del Monte.

Main responsibilities:

Developed managed and monitored the digital marketing strategy for A. Lassonde and its brands Oasis, Fruité, Allen’s, Rougemont and others. Responsible for websites and intranet, social media management, email marketing programs, content strategy, database acquisitions, online advertising, performance measurement and KPI monitoring.

• Monitoring and improving SEO
• Website development, management and coordination of external agencies.
• Supervision of information architecture, usability, design and website functinality.
• Development of content strategy, graphic production, copywriting and content management with WordPress.
• Management relationship marketing tools, segmentation and manipulation of databases.
• Social media management including editorial calendar, style guide, reputation monitoring and crisis management
• Creation of digital advertising campaigns with Google Adwords, Google Display, Facebook Ads and Twitter Ads.
• Measurements and analisys of KPI performance and improvement strategies using Google Analytics, Webmaster Tools, MOZ Analytics, Brandwatch , Ahrefs, Authority Labs and others.

BlueHat Marketing

BlueHat Marketing (Montreal, Canada)

BlueHat Marketing is a leading company in website design and development, search engine optimization, social media and online marketing. BlueHat is a Canadian company with a 100% local, on-site team of experts with over 12 years of experience in all aspects of digital marketing.

Main responsibilities:

• Crafted Pay-Per-Click ad strategies for clients on main PPC platforms: AdWords, Facebook, etc.
• Implemented and managed PPC, remarketing or performance display campaigns
• Provided reporting, forecast and recommendations to the team leader as well as project managers
• Created, analyzed and presented results to clients, sales reps and account managers
• Bilingual ad copy-writing
• Created landing page improvements to increase conversions and better usability
• Performed SEO audits and recommendations
• Stayed on top of SEO/link building strategies and trends
• Stayed informed about industry trends and best practices

Let’s Work Together


To make your business grow you need leads. I’ll help you optimize your website and all your digital channels to increase the number of qualified leads that fill a form, send an email or make a phone call, feeding your sales funnel and fuelling your revenue.


Contact Me

Juan Venegas
Tel: (905) 699-2246