Education

Marketing Communications, Bachelor | University of Quebec

2009 – 2013

3 year full-time degree covering all aspects of corporate branding, marketing and communications.

Commercial Photography, College Degree | Dawson College

2009 – 2013

3 year full-time degree covering all aspects of photography, composition, studio lighting, image processing, digital composition.

Marketing & Advertising, College Degree | Polytechnic GC

1999 – 2002

3 year full-time degree covering all aspects of advertising, creativity, graphic design, photography, videography, branding and marketing.

Work experience

Chief Growth Officer | Almi

2020 – to date

Almi is a fintech and insuretech SaaS start-up operating in the Caribbean. Almi uses technology to transform financial services that are often complicated, slow or expensive and make them simple, fast and accessible.
Key responsibilities:

Growth, CAC and CPL targets.
Digital and traditional marketing.
PR, branding and communications.
Customer support.

Head of Marketing & Growth | Zensurance

2018 – 2019

Zensurance is an Insure-tech SaaS start-up that allows Canadian small businesses to get a liability insurance quote in minutes… any time of the day. No need to make an appointment to meet a broker in person… it’s all done online, quick and easy!
Key responsibilities:

Marketing strategy and lead generation.
Content strategy.
Analytics and reporting.
Sales enablement.
Communications and PR.

Head of Marketing & Growth | Zensurance

2018 – 2019

Zensurance is an Insure-tech SaaS start-up that allows Canadian small businesses to get a liability insurance quote in minutes… any time of the day. No need to make an appointment to meet a broker in person… it’s all done online, quick and easy!
Key responsibilities:

Marketing strategy and lead generation.
Content strategy.
Analytics and reporting.
Sales enablement.
Communications and PR.

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