The 31 commandments of social media for businesses

/, social media/The 31 commandments of social media for businesses

The 31 commandments of social media for businesses

Each day starting May 1st 2013 and going until May 31st, I will publish each one of the 31 commandments of social media for businesses.

This blog article lists the best practices, tips, approaches, dos and don’ts to help you become better at social media for businesses. Besides including some of my own ideas, this is mostly a curated compilation and classification of some of the most relevant content found online including tweets, blog posts and infographics. References will be published at the end.

Feel free to download and share.

1. HAVE GOALS

1. HAVE GOALS Just as you would with any other marketing activity, establish goals and have a strategy.

2. BE PROFITABLE

2. BE PROFITABLE Social media is not free. Measure the ROI of your efforts and optimize.

 3. DON’T BE OBSESSED BY NUMBERS

3. DON’T BE OBSESSED BY NUMBERS The number of followers or likes is less important than engagement or satisfaction.

4. MEASURE

4. MEASURE Establish a set of KPI’s that make sense for you and monitor them.

5. BE PATIENT

5. BE PATIENT Don’t be surprised if it takes a few months to earn a solid fan base.

6. PAY

6. PAY When you must, don’t be afraid to scale your reach by using paid advertising.

7. BE SELECTIVE

7. BE SELECTIVE Not every social network is for you.

8. LISTEN

8. Listen well. You’ll have something more relevant to say if you do.

9. REPLY

9. REPLY Reply rapido to all comments, specially the negative ones.

10. DON’T BE NARCISSISTIC

10. DON’T BE NARCISSISTIC Telling everyone how great your products are is boring.

11. HELP

11. HELP Become a resource, collaborate, solve problems for people and answer questions.

12. BE FUN

12. BE FUN Keep your interactions positive and entertaining.

13. BE ORIGINAL

13. BE ORIGINAL Don’t copy. Create new content or curate the existing one.

14. SPELL-CHECK

14. SPELL-CHECK Your brand will look sloppy if you have typos.

15. BE PERTINENT

15. BE PERTINENT Cater to each network’s audience

16. DON'T BE A ROBOT

16. DON’T BE A ROBOT Don’t automate or cross-post the same content on all networks.

17. ADD VALUE People will only follow you for one reason, because you offer them value.

18. DON’T SELL Inform about the value of your products instead of selling. We all hate pushy sales people.

19. EXPERIMENT Discover what works best for you and don’t be afraid to make mistakes.

20. BE CURIOUS Try new tools and new networks as they come out. Stay informed.

21. EVERYONE COUNTS

21. EVERYONE COUNTS Everyone is a potential influencer. Don’t dismiss anyone.

22. BE CONSISTENT

22. BE CONSISTENT Social media should be a regular effort. Consistency is a sign of reliability.

23. SOME THINGS ARE BETTER PRIVATE

23. SOME THINGS ARE BETTER PRIVATE Sensitive or personal customer issues are better dealt in private or on the phone.

24. BE HONEST

24. BE HONEST Never ever lie, hide information or try to manipulate. The truth will always come out.

25. PROMOTE YOUR WEBSITE

25. PROMOTE YOUR WEBSITE Your website is your hub. Make it beautiful and direct people to it.

 26. BRAND YOURSELF

26. BRAND YOURSELF Let your brand show through images and texts and please use a decent profile image.

 27. USE IMAGES

27. USE IMAGES If well-chosen and of good quality, images can help your content be better understood and shared.

 28. THE DESKTOP IS DEAD, LONG LIVE MOBILE

28. THE DESKTOP IS DEAD, LONG LIVE MOBILE When giving outbound links, verify that they are mobile friendly.

29. CREATE GUIDELINES

29. CREATE GUIDELINES Draft a social media style guide, policy and code of conduct.

 30. TRAIN YOUR REPRESENTATIVES

30. TRAIN YOUR REPRESENTATIVES If someone is tweeting on your behalf, train them and monitor them.

31. DON’T TWEET AND DRIVE

31. FINALLY, DON’T TWEET AND DRIVE It’s bad for your health 🙂

By | 2016-11-14T02:14:59+00:00 April 26th, 2013|content marketing, social media|Comments Off on The 31 commandments of social media for businesses

About the Author:

Juan Venegas, digital marketing consultant and online advertising specialist. Expert in SEO, SEM, Google Adwords, Social Media & Analytics.