Being on Google’s first page is for many businesses their main source of income and should be an integral part of a complete online marketing strategy. It helps gain relevant traffic to a web page, it helps position your brand and acquire business leads. As an independent SEO consultant, I offer a professional and friendly service at a fraction of the price a digital agency charges.
After understanding your business objectives and drawing information from multiple data sources such as Google Analytics, Google Keyword Tool and Google Webmaster Tools, I will create a short list of high value keywords unique to your business.
Based on the keyword research, draw a plan to create high quality unique content periodically including:
DeveloppingbBlogging concept and themes
Planning and creation of rich content (videos and images)
The single most important ranking factor still is the popularity of a website in terms of links and mentions. To achieve this while abiding to white hat link building standards is hard work and can take some time to accomplish. Here are some of the steps to achieve this goal:
Social media signal optimization
Inbound link quality assurance including anchor text variety
Build Google+ and Google My Business presence
Incentivize customer reviews, shares and back links
Audit and improve of on-page ranking factors such as:
Site architecture and keyword targeting strategy
Technical elements such as site maps and robot permissions
Page title and description
Text length, keyword density and text mark up
Internal links and outbound links
Why should you optimize my site for search engines?
Search Engine Optimization is important for any business for the following reasons:
It helps you gain traffic to your website
It helps you establish a reputation and a brand
It gives your prospective clients reassurance and trust
It helps you reduce costs on digital advertising in the long term
It helps you attract business leads and increase your revenue