Earlier this week Veritasium published a video about Facebook fraud that quickly became viral, the video has now reached close to 1,200,000 views and explains in great detail how Facebook “like” fraud is possible (and maybe encouraged). This article will explain where on your Facebook insights page you can find out if your followers are fake and why you should care.
If you’re a company and you run a Facebook page, most likely one of your key metrics is the number of fans who follow your page. To gain more followers there are two ways you can go, the first is to earn them naturally, that is, without paying. For example, by inviting your Facebook contacts to “like” your page and hoping that they do so. This process can be very slow and is not a very effective approach.
The other way is, of course, to pay. There are two ways of paying: you can pay the legitimate way or the illegitimate way. The legitimate way is to pay Facebook using the Facebook Ads platform, promoting your page to a select audience.
The illegitimate way is when you pay third parties other than Facebook who promise a number of fans for an amount of money. If you decide to go this way, you’ll quickly notice that most of the “likes” you get come from countries such as Egypt and India where click farms operate.
However, if you go the legal way and pay Facebook for your fans, you would expect your fans to be real people. This can sometimes be far from the truth. Upon revision of your page’s fans you could discover that many of them come exactly from the same countries where like farms operate.
If you have ever run a paid Facebook Ads campaign to gain more LIKES and you’re concerned that maybe you have been a victim of Facebook fraud here is what you can do:
1. Login to Facebook and go to your page admin.
2. Next, go to “see insights” and then, on the top right menu go to “people”.
3. Then, under “your fans” on the left column, you can see the country of origin of your fans.
4. If you have a disproportionate number of people coming from in Tunisia, Indonesia, India, Egypt or the Philippines, that means you’re probably a victim of Facebook fraud.
Another way to detect if you’re a victim of Facebook fraud is if your engagement levels decrease after you have run a Facebook ads campaign to gain more “likes”. Very often, fake fans have no engagement whatsoever with your page; they don’t comment, they don’t like and they don’t share. A consequence of low engagement is that your updates get limited exposure, according to the Facebook algorithm.
Have you done the check? Do you have any questions?