PROFILE

SUMMARY

SUMMARY

Digital marketer expert in inbound lead generation, performance marketing and growth acceleration.

Digital marketer expert in inbound lead generation, performance marketing and growth acceleration.

EXPERTISE

Lead Generation

LEAD GENERATION

Experience attracting qualified traffic, improving conversions and working closely with inside sales teams to nurture leads across funnel stages. Generated ~300% increase in sales at ~50% ROI

performance-marketing

PERFORMANCE MARKETING

Managed profitable marketing programs at target cost-per-lead and cost-per-acquisition levels.

Content Strategy

CONTENT STRATEGY

Created quality and valuable content targeting different funnel stages in the form if blog posts, infographics, videos, white papers and guides.

Search Advertising

SEARCH ADVERTISING

Experience managing and optimizing search ads on Google and Bing campaign structure, including keyword research, bid optimization, copy writing, landing page creation, targeting and re-marketing.

Display and Programmatic Advertising

DISPLAY AND PROGRAMMATIC ADVERTISING

Managed display and video ads on the Google Display Network and YouTube. Directly controlling and optimizing placements, targeting, bidding, banner design and conversions.

Social Media Marketing

SOCIAL MEDIA MARKETING

Successfully managed social media communities and marketing strategies on Facebook, Twitter, YouTube, LinkedIn, Instagram and Pinterest to drive awareness, engagement and lead generation.

Marketing Automation

MARKETING AUTOMATION

Experience implementing and managing marketing automation platforms and designing workflows for lead nurturing campaigns, inside sales efficiency and revenue / ROI tracking. Worked with Marketo, HubSpot, Eloqua and SharpSpring.

SEarch Engine Optimization SEO

SEARCH ENGINE OPTIMIZATION

Proficient in performing SEO on-site and off-site improvements including redirects (301 and canonical), robots, sitemaps, meta-tags, titles, descriptions, alt tags, anchors, disavowing links, ethical link building strategies, Google Search Console settings, etc.

Email Marketing

EMAIL MARKETING

Created numerous email marketing campaigns including layout design and copy writing delivering above industry average open rates, click-through-rates and conversions.

Conversion Optimization

CONVERSION OPTIMIZATION

Performed fulll digital channel audit for conversion improvement opportunities and implemented a/b tests to test hypothesis delivering up to ~50% conversion growth

Analytics and Reporting

ANALYTICS AND REPORTING

Designed real-time reporting dashboard providing detailed views and executive KPI reports focused on sales funnel, digital generated revenue and return on investment.

User Experience

USER EXPERIENCE

Designed digital assets with end user experience as the main priority using best practices, intuition, design patterns, user research and observations.

Manage web projects focusing on conversions, ergonomics and brand using content management systems such as WordPress.

Analysis of web traffic (analytics) to improve the user experience, optimize websites and increase sales lead.

Campaigns pay-per-click (PPC) on Google Adwords.

• Manage web projects focusing on conversions, ergonomics and brand using content management systems such as WordPress.

• Analysis of web traffic (analytics) to improve the user experience, optimize websites and increase sales lead.

• Campaigns pay-per-click (PPC) on Google Adwords.

• Web (SEO) based on a content strategy.

• Email Marketing Campaigns based on best practices.

• Management of social networks that provide value to users, in line with the brand guidelines and producing measurable results.

CERTIFICATIONS

Google Analytics
License 758082. Awarded in July 2011.
Click here to see the Google Analytics diploma
.

Google Adwords
License 1494538. Awarded in January 2013.
Click here to see the Google Adwords diploma.

EDUCATION

Bachelor in Marketing Communications
University of Quebec, 2009 – 2013 | Montreal, Canada

College degree in Commercial Photography
Dawson College, 2009 – 2013 | Montreal, QC, Canada

College degree in Marketing and Advertising
Politécnico GC, 1996 – 1999 | Bogota, Colombia

DIGITAL MARKETING SKILLS

• Online marketing strategist and web project manager specialising in branding and user experience UX.
• Experience in pay-per-click campaigns (SEM), search engine optimization (SEO), social media management and web site design and management with WordPress.

TECHNICAL SKILLS

• MS Office (Excel, Word, Powerpoint), MS Project and Google Docs
• Adobe Creative Suite CS6 (Photoshop, Illustrator, Dreamweaver and InDesign)
• Google Adwords, Google Analytics and Google Webmaster Tools
• Web languages: HTML 5, CSS 3 and PHP

LANGUAGES

English, French and Spanish.