Research On Investment (Montreal, Canada)
Created and executed a metric-driven digital marketing strategy to generate acquisitions, qualified leads and drive sales.
Research On Investment is a global authority on corporate expansion and investment intelligence offering full-service consultation and lead generation to economic development agencies. Under the Gazelle.ai platform, ROI offers a SaaS platform for lead generation and investment prospecting.
- Inbound Lead Generation:
Designed inbound lead generation programs to support revenue goals at targeted cost per lead and acquisition levels. Measured website performance and optimized landing page experience and visitor flow to improve conversions.
- Online Advertising:
Managed email marketing campaigns, display ads, search ads, social ads and re-marketing to meet awareness, engagement and acquisition targets. Wrote advertising copy and tested ad variations to optimize conversions.
- Marketing Automation:
Evaluated, chose and implemented a marketing automation solution. Designed automation flows and rules and implemented alerts and actions for the sales team.
- Content Strategy:
Designed and implemented a content strategy targeting different stages in the conversion funnel including the creation of infographics, white papers, articles, videos and webinars. Created editorial guidelines and calendar. Optimized content for conversions.
Designed a real-time executive dashboard to measure digital KPI performance. Presented a monthly performance report to senior management including specific awareness, engagement and acquisition KPIs.
Managed and implemented the company’s re-branding process from hiring and supervising the branding agency to the design and production of all on-line and off-line collateral materials and sales tools.
- Trade Shows and Events:
Supported field marketing events with social media, SEM and email marketing blitz campaigns.
Contracted and managed several ad agencies, digital agencies and marketing interns. Allocated and managed the digital marketing budget.